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Social recruiting and employer branding: 2023 report

How do recruitment, talent acquisition and employer branding specialists use social media in 2023? 

We interviewed 100+ professionals in the UK, Germany, the Netherlands, France and Belgium to uncover their latest insights.

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Key takeaways from the 2023 report

  • Employer branding and EVP strategies are a popular and growing focus: the vast majority of teams (91% and 84% respectively) already have an employer branding and/or EVP strategy in place.
  • 98% use social media for recruitment and employer branding. 65% even have dedicated recruitment social channels.
  • 90% encourage their employees to get involved in their social recruitment activities.
  • LinkedIn and Facebook are the most-used channels for social recruiting.
  • Only 21% use social media carousels, which means 79% are missing out on this engaging content type.
  • 71% face content creation challenges, mostly due to a lack of time, design skills, and/or resources.
infographics showing key takeaways of our social recruiting 2023 report.
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Social media helps us enormously to achieve our recruitment objectives (due to the large reach), and this at a very low cost.

— 2023 social recruiting and employer branding survey respondent

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